AI Insights · Timothy · January 2023
Top 5 Social Apps on Android in Colombia Q4 2022
A detailed look at the performance of the top 5 social apps on the Android platform in Colombia during Q4 2022, based on Sensor Tower data.
During the fourth quarter of 2022, the top 5 social apps on the Android platform in Colombia demonstrated notable performance trends. Here's a closer look at the weekly downloads, revenue, and active users for these apps, based on data from Sensor Tower.
TikTok showed a consistent increase in weekly revenue, peaking at around $9.3K in the week of October 24. Weekly downloads fluctuated, with a notable spike to 208K in mid-December. Active users steadily increased, reaching approximately 9M by the end of December.
Facebook Lite maintained a strong presence with weekly downloads ranging from 94K to 170K. Active users saw some fluctuations, peaking at 7.4M at the end of October before declining slightly to around 6.8M by the end of December.
Instagram experienced a steady rise in weekly revenue, peaking at $337 in the first week of December. Downloads were stable, with a high of 130K in early November. Active users remained robust throughout the quarter, consistently around 18M.
Facebook saw a notable increase in weekly revenue, reaching $7.3K in the final week of December. Downloads were steady, peaking at 80K in late December. Active users fluctuated slightly, ending the quarter at approximately 15M.
TikTok Lite - Save Data exhibited stable download numbers, peaking at 69K in the last week of December. Active users hovered around 800K to 900K throughout the quarter.
These insights highlight the dynamic nature of social app usage in Colombia. For more detailed data and further insights, visit Sensor Tower.
